Luna Corporate isn't selling a single product — it owns five consumer brands, supplies a dozen retail chains, runs OEM lines for partners, and inherits twenty years of category leadership from the founder's previous company (CHIC Group / eSmokingWorld, sold to BAT in 2015/16). The corporate site has to carry all of that, in two languages, without feeling like four different sites stapled together.

We bet the win wasn't more content — it was the right hierarchy. The portfolio page lets a buyer see five brands in three scrolls. The distribution page reads as proof, not promise. The events page (InterTabac, World Vape Show, EVO NXT) anchors Luna physically in the calendar buyers actually watch. The founder story sits behind it as the trust deposit. Each surface earns its place.

Qwik (Qwik City) was the technical bet. Most corporate sites in this category lean on WordPress and a stack of jQuery plugins; performance suffers, and the hand-feel of the animations suffers more. Qwik's resumable hydration means the animated hero, scrolling counters, and event gallery land with effectively zero blocking JavaScript — interactive on first paint, even on mid-range mobile.

Tailwind carries the design system across the brand pages and the corporate frame. We built a small set of primitives — brand-tile, counter-row, network-list, event-card — and composed every section from them. The 77 page and the Cafero page share roughly 90% of their structure; the imagery, palette, and copy do the differentiation.

The distribution network is data, not markup. Retail chains, e-commerce platforms, and regional partners live in the CMS as structured records, rendered into the network section at build time. Adding Kesko or Circle-K is a content edit, not a code change. Cloudflare carries delivery globally; Cookiebot handles regulated-category consent, which a corporate site in this market cannot ship without.

The first information architecture put the founder story on the homepage. Buyers told us, in the first round of B2B feedback, that they wanted to see the portfolio first and the story second — the heritage was reassurance, not the lead. We swapped the order. The bounce rate from buyer-shaped traffic dropped sharply.

Counters were originally numeric placeholders. We rebuilt them as Qwik-driven animations that read off the CMS at request time, so a new brand or a new country lands on the homepage the moment it's saved — no rebuild, no redeploy.

Events became their own surface in version two. InterTabac (Dortmund), World Vape Show (Dubai), EVO NXT (Milan), and the Forum Ekonomiczne in Karpacz now each get a recap page with imagery and recap copy. Buyers who met us at a stand can find the recap before they get back to their hotel — and the search-engine footprint of the trade-show coverage carries us between events.